Develop your own marketing communication model derived from academic Assignment - 2

Develop your own marketing communication model derived from academic research. Analyse the Marketing Communications Campaign of FMCG brand of Heineken - Assignment Example In spite of certain difficulties, it has been able to place itself as an international premium beer brand. The uncertain or certain risks faced by Heineken beer could be tackled by the market communication models like advertising and relationship communication among others. It has been identified that Heineken can make use of advertising and relationship communication models to overcome obstacles and sustain their position in the market. Fast moving consumer goods (FMCG) can be defined as the sector that includes foods as well as dairy products, wine, conventional foods, pharmaceuticals, packaged and non–packaged goods among others. FMCG is alternately also known as Consumer Packaged Goods (CPG). FMCG plays a very vital role in a country’s economy. FMCG stands as one of the largest industries in terms of the role, the market size, the tax paid to the government and the number of employees. FMCG goods are essentially consumed at usual intervals. Purchasing, selling, financing and marketing are a few of the important roles played by the FMCG industries (Economy Watch, 2010). Heineken is one of the leading fast moving consumer goods companies. To be precise, Heineken is one of the world’s leading or premium beer brands. It is a Dutch Brewing Company founded in 1864 by Alfred Heineken. It can be identified that Heineken’s story started 140 years ago in 1864 when Adrian Heineken occupied a small brewery in Amsterdam. Since then, Heineken’s four generation families expanded the brand throughout Europe and the world. Heineken’s principal brands are Heineken and Amsteel. Heineken continues to reinforce its brand through innovation in the field of marketing, packaging and production (Heineken Romania, 2007). It holds the world’s most important brand portfolios and is one of the greatest, strongest and also independent brewers. It is world’s one of the most esteemed international premium beer brands. It is available throughout the world. Heineken

Contemporary Auditing Essay Example | Topics and Well Written Essays - 500 words

Contemporary Auditing - Essay Example and more over it needs a three party relationship that is an auditor [approved and appointed by the Government authority], client and the management. Where as in the other services independent professionals approved by the CPA would carry out the service. Mainly the customers determine the economy of the nation, the aim of any organisation is focused at satisfying the customers, so that the targeted economy could be maintained all the time. The need for satisfying the customers has become a compulsory and necessary requirement to win over the competencies. This is the running economic issue through out the world. Organisations and clients are looking out for reliable information rather than the one obtained through evaluation or investigation. An assurance service is guided by the CPA which include independent verification of the data over which an expanded and reliable and variety of information is provided, as a result the job of decision-making becomes easy .At present satisfying the needs of the customers and improving, the strategies have become important concerns of organisations. To achieve the goals and strategies an assurance service will help the organisations as well as the customers to get assurance over the objectives. So the demand has increased for assurance services rather than for other services. Assurance engagement is a type of commitment taken by the service provider who would make critical reasoning of the issues involved in decision-making. Which as a result will bring together the client and the service provider, in which the latter will give his suggestions for new services to see whether the goals are achieved or not. More over an assurance engagement will include a deep evaluation of the objectives, and formulates best and informative solutions and suggests for further improvement in performance. As attestation engagement service includes the job of reviewing the

DRIVING WITH STRESS Essay Example | Topics and Well Written Essays - 1000 words

DRIVING WITH STRESS - Essay Example Of course driving while stressed (and the stress does not just have to be from the traffic) has a lot of psychological factors and implications involved. This is what is often labelled as traffic psychology .The study of this area allows us to explain our driving reactions and behaviours more rationally .When we are driving the vehicle becomes an extension of our body and our thoughts and frustrations start leaking out in the way we operate the vehicle. For example using the car horn constantly and driving the steering wheel aggressively mean that there is some pent up anger or stress with in our minds and bodies. Trying to overtake other people's cars may mean that deep inside we are resenting the stress in some other part of our lives where there is possible we resent being dominated. "Perceived control was a significant negative predictor of state driver stress in high traffic congestion, and it approached significance as a negative predictor of state stress in the low congestion condition. Occupational stress only predicted state driver stress in low traffic. ... No gender differences in state driver stress were found."3 As humans we react differently to different social situations and then develop explanations for their actions and reactions. Every time we are faced with a decision or any kind of an encounter or interaction the mind starts adopting itself to our situation and thus we suffer from stress from new situations which our brain is not programmed to process. Driving stress is one of the reasons for such lapses in the programmed line of thought when an intervening act like the incidental cues we need to pick up in traffic challenge us. There are a number of factors which may define the reasons for our reactions in times of stress. Stress is dangerous for drivers as it may kill or cause accidents or further bodily disorders. What is necessary for the drivers is to use coping strategies to eliminate or counter "driver stress". What is "Driver stress" then Driver stress is defined by increased "aggression and alertness, a dislike of driving, and frustration and irritation elicited by interaction with other road-users, in particular in relation to overtaking. It is associated with life stresses and health and emotional problems and affects the driver's road safety."4 According to academics an analysis of the reasons for fatigue and stress amongst drivers reveals that there are multiple factors like the distance travelled, or sleeping disorders, worry and emotional stress, related to work or to life events; or road rage5. Psychological and medical analysts suggest that stress is not always a product of fatigue and the two are very much different. It also has to be noted is that stress is not always brought on

The United Kingdoms constitution does not provide sufficient Essay

The United Kingdoms constitution does not provide sufficient protection for the right to protest in the streets. Discuss - Essay Example Over time, Parliament has passed several laws limiting the application of the sovereignty of the parliament. These laws are a reflection of the political developments within UK as well as outside of it. These laws include the transference of power to different bodies like the Scottish Parliament and Welsh Assembly, the Human Rights Act 1998 as well as UK’s entry to the European Union in 1972 and the decision establishing the Supreme Court in 2009 which ended the House of Lords role as UKs final court of appeal are all such developments in law that limit parliamentary sovereignty (www.parliament.uk, n.d.). All these measures and laws do not necessarily destabilize the principle of parliamentary sovereignty. This statement is based on the fact that the parliament can still at least in theory repeal any of the laws that implement these changes (www.parliament.uk, n.d.). However, since UK became a signatory to the convention, it was held in to R v. Secretary of State for the Home Department ex p. Brind 1991 that Parliament must enact laws that are in conformity with the Convention and an Act of Parliament must be interpreted or construed in line with the Convention. The Human Rights Act 1998 is also known as HRA and it came into effect in the United Kingdom in the October of 2000. It comprises of a series of various sections that have codify the protections stated in the European Convention on Human Rights into the United Kingdom law. Under the Human Right Act, all public bodies like the police, courts, hospitals, publicly funded schools, local governments and many others and any other bodies that carry out public functions must comply with the Convention rights. The Human Right Act has enabled individuals to file human rights cases in the domestic courts and human right cases do not have to be filed Strasbourg to be argued in the European Court of Human Rights (Equality and Human Rights Commission, n.d.). Section

Religious Liberty Essay Example | Topics and Well Written Essays - 250 words

Religious Liberty - Essay Example Justice Antonin Scalia dissented in the given case stating that the Act’s stated purpose that is â€Å"protecting academic freedom† stood to be a legitimate secular purpose. In other sense, Justice Scalia believed that the considered academic freedom also included within its ambit the students’ right to be exposed to religious views and indoctrination. The majority opinion seems more to be in consonance with the Supreme Court interpretation of the Establishment Clause in a historical context. In the light of Engel v. Vitale (1962) decision, it could be said that the inclusion of such texts, dogmas, practices and theories in the school curricula that adhered to a specific religion amounted to a violation of the Establishment Clause. However, if one takes into consideration the ruling in Zorach v. Clauson (1952), it could be said that the Supreme Court could have modified its ruling by leaving the study of creationism in Public Schools as an optional choice, subject to the opinions and considerations of the specific students. The ruling in Lemon v. Kurtzman (1971) also supports the Edwards ruling, as inculcation of religious courses at state expenses amounted to an entanglement between the state and the religion. Besides, in a historical context, the United States Constitution has always been averse to Fundamentalist views supportiv e of religious literalism and contrary to a liberal scientific

Differences Between Jefferson and Hamilton Schools Essay - 3

Differences Between Jefferson and Hamilton Schools - Essay Example This notion is supported by the explanation that elites have more resources and better skills set for the formation and execution of government. This view is further disregarded by Jefferson through another counter-argument that every form of government is corruptible and giving such power to limited individuals makes rest of the public vulnerable. Hamilton, on the other hand, believes that for stronger control over a system, executives in the government need to be strong and have complete sovereignty (Geer et al. 13). Another fundamental difference between Jefferson and Hamiltonian approaches is the presence of state government. Jefferson believes that the division of power between state and national governments would allow citizens to have more control of government’s decisions whereas Hamilton recognizes the concept of strong national government. Other than supporting citizens’ extensive rights, Jefferson believes that expanding gateways of influence would allow bett er liberty to people and will keep government accountable for its actions. This view is also contested by Hamiltonian approach as it believes that restriction in gateways would allow access of only educated, skilled and experienced elites to the government matters. Jeffersonian view believes that state should be more involved in internal matters instead of global issues. A hamiltonian approach, on the contrary, believes that strong strategic positioning in global affairs through established industrial and military power would benefit United States (Cunningham 106). Analyzing these differences helps in understanding that a Hamiltonian approach provides a more holistic system of government. It is understandable that all the individuals i.e. elites and common men, cannot have the same profile and skills for participating in government. Therefore, allowing educated individuals to have access to government offices ensures that only the most suitable and capable talent runs this instituti on. Of course, selecting elites representing different social segments would benefit American citizens more. There are rather limited benefits accrued to the American nation due to irreconcilable differences among these two approaches. Now, United States has a system which allows elites to represent interests of communities and states. Both of these regimes have strong disagreements regarding structure and role of government. Perhaps, finding a middle way i.e. system run by elites for the welfare of Commons would be more suitable. Question No. 6 Division of Power in American Constitution Division in power represents a division of authority among different branches of government along with national and state governments. The federal government divides into legislature which is Congress, executives which include president and other bureaucracy, and judiciary which is Supreme Court and federal courts (Geer et al. 11). Another name for this vertical division of power is the separation o f powers. This division of power among different branches of government ensures that no branch becomes too independent and strong in its authority and operations that it harms the interests of common citizens. This system of branches having authority over each other is called checks and balance.  

ELL Proficiency Standards Assignment Example | Topics and Well Written Essays - 500 words

ELL Proficiency Standards - Assignment Example lps the English learners gain the proficiency in English fast and this guides them in meeting the language demands and in dealing with complex areas of instructions such as science, mathematics and social studies. A student at level III can apply the knowledge of English conventions through constructing simple or compound sentences with some errors. The structure of the sentence includes regular objects as well as simple and progressive sentences. The listening and speaking domain contain two standards, the comprehension of oral communication and the delivery of oral communications. The main objective of this domain is to ensure that students engage effectively in collaborative discussions either one or one with other others, teacher led or in-group discussions. This helps in building ideas and clear self-expression ( Common core, 2014). To meet the above objectives teachers and students should engage effectively in a range of collaborative discussions such as (one-on-one or, in-group discussions. Learner to learner involvement in discussions with diverse partners is also necessary as it helps in building on others’ ideas and expressing themselves clearly. This domain contains four standards namely print concepts, phonemic awareness or coding, standard fluency and finally text comprehension. The main purpose of this domain is to help learners read and understand different texts on similar topics. Moreover, the domain assist enriching learners knowledge through use of vocabularies and to gain skills necessary in comparing and contrasting two different texts in the same topic ( Evenson et al., 2013). Many ELL students have difficulties in learning to read in English .To Build the reading fluency the teacher should encourage ELL students to reread orally books they are familiar with in English. While reading, the teacher keeps the track of errors and records them for further discussion with the student. Incorporating writing in the lesson helps student in